Great Wolf Lodge Guest Experiences

Multiple Locations

SEEK has re-imagined several Great Wolf Resorts retail brands across the United States and Mexico from the interior architecture to their visual identity. Our vision was to create authentic, dynamic spaces inspired by nature, yet in harmony with the existing lodges. The new design has transformed the guest experiences into vibrant, immersive spatial environments.

All public-facing areas of the existing lodge in the Poconos have been completely re-imagined. In the Great Wolf Candy Company, we explore innovative uses of common materials to achieve transformational effects through the “candy forest” concept composed of cardboard tubes to create an undulating canopy highlighting the retail displays.

Adjacent to this, the new Dunkin Donuts provides a much-needed oasis within the Northwoods that celebrates its location within the Pocono Mountains through its cozy, contemporary lodge feel with its abstracted mountain graphic artwork.

We have also developed a new retail brand and restaurant in the Poconos, Oliver’s Mining Company in Grapevine, Party Den in Scottsdale, façade transformation in Kansas City, guest rooms in Grand Mound, and development of new lodges in Perryville and Mexico City. Each of these spaces creates a new ‘brand identify’ for each of these lodges.

SEEK Design + Architecture

935 W Chestnut St Suite 470, Chicago, Illinois 60642


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